Shop in shop

Department stores are in fact a multitude of stores within a store. With particular visual identity for each concession. Georgio Armani cosmetics in Selfridges - London (photo left) is typical. A bespoke design by F1RST Design Consultants, commissioned by L'Oreal UK and built and installed by Face Edge.

(see 'case studies' for detailed information, photos and further contracts).

the interpretation of the design visual through to final installation was completed by Face Edge on time - on budget and to a quality that surpassed by expectations. The Project Management, professionalism and craftsmanship was excellent. The Project Manager of Selfridges was also impressed with the temporary hoarding placed around the concession during build !!

—Fiona Cooke of L'Oreal UK 2004